Open a children's playroom for the holiday. Requirements for a children's playroom

Many people who want to start their own business don't know where to start. Some have difficulty finding an idea, while others have difficulty implementing it.

One of the simple and not too expensive ideas is to open a children's playroom.

Market and competitor analysis

Business related to children is currently one of the most dynamic and profitable, since all parents are interested in, on the one hand, the comprehensive development of the child, and on the other, making his life more varied, fun and interesting.

That is why a fairly large number of potential competitors can be identified:

Family entertainment centers providing a large number of services - from cinemas to slot machines. Their main advantage is a wide range of services aimed at different age categories. On the other hand, prices in such establishments are usually quite high, and children cannot be there without parental supervision. This group also includes cinemas, amusement parks, bowling alleys, etc.
Private kindergartens and development centers are educational institutions with small groups in which you can leave a child for a certain amount of time. The advantage is that qualified specialists work with children, and they can be left for the whole day. However, parents often do things on weekends when such organizations are not open.
Museums conducting master classes - some museums are becoming child-oriented even without parents present. They organize excursions and special lessons that allow children to learn something new. Their main disadvantage is that the family will have to spend additional time traveling to the establishment, then returning to the store or other place, and after that on another trip to pick up the child.
Other children's rooms. This category of competitors has the most significant impact on the business being opened, so it is important that there are no such rooms within the same shopping center or any other similar place.

Accommodation options

A children's playroom can act as an independent business or as an auxiliary part of it (then the visit for children will be free, and the entrepreneur benefits by making a profit from the main business). In the latter case, this applies to the following cases of its placement:

Cinemas.
Beauty Salons.
Cafes and restaurants, etc.

In the case of independent business, game rooms are most often located in shopping centers or stores, as well as in hotels, airports and train stations.

Such points are becoming increasingly popular because they allow adult clients to have time to purchase necessary goods or receive services. In this case, not only buyers and children benefit (who do not have to go with their parents on errands that are uninteresting to them), but also those establishments that are located next to the playground: the more time adults have to make purchases in the store, the higher their average check.

You can also open a separate children's room, which can be located in a residential area (subject to compliance with the requirements). In this case, it will be an independent business, which will most likely require fewer costs, but much more effort to promote and attract customers.

Production plan

When opening such an establishment, it is necessary to install high-quality equipment, since it will be used by a large number of children, which can lead to various types of breakdowns. Therefore, to ensure durability, it is necessary to choose products made of wood or durable plastic.

In addition, it is important to correctly calculate the amount of furniture and various equipment. To do this, you need to understand the number of potential visitors to the room. Otherwise, a situation may arise where children struggle for some kind of entertainment, which will lead to negative emotions and loss of desire to come to this playroom again.

Finally, there are some rules to follow:

The room should have good lighting.
Ventilation must be provided in the room.
Employees must obtain medical records.
Constant wet cleaning is required.
Children with signs of infectious diseases cannot be admitted to the room.

In the following video you can see what such a gaming complex consists of:

Organizational plan

To open such a company, you must do the following:

Decide on the concept of the business, approximately calculating the level of costs, profitability, identifying possible locations, etc.
Study the legal basis for organizing such a project - this applies to both the legislation of the Russian Federation and local acts that are valid only in the territory where the organization will operate.
Prepare the necessary documents and – the period is from 1 to 2 weeks.
Find a room - from 3 to 4 weeks.
To renovate the premises and purchase equipment - from 1 to 2 months.
Find suitable employees.
Organize the work of the establishment.
Attract your first clients.

To successfully make a profit, you need to change the equipment from time to time: on the one hand, this will protect children from dangerous games with broken things, and on the other hand, it will allow those children who come to you often not to get bored.

Financial plan

The largest costs will go to the purchase of equipment - it will cost 200-800 thousand rubles, depending on its quality, quantity and size of the room. In addition, you will have to pay for rent from 30 thousand per month, provided that many landlords require payment for several months in advance.

Of the staff will be required administrator with a salary of 25 thousand rubles per month, as well as 1 or 2 specialists working with children(salary from 30 thousand in case of full-time work). Most often, it is not necessary to pay for the services of a cleaning lady, since shopping centers have specially hired staff.

In addition, the entrepreneur faces the following expenses:

Repair and design of the premises - from 100-150 thousand rubles.
Registration of the necessary documentation and permits - 15-20 thousand rubles.
Advertising expenses – from 7-8 thousand rubles per month, etc.

To make a stable profit and achieve payback within 9-12 months, it is necessary to set the average price of a visit in the region of 100-200 rubles per hour of stay.

Given that start-up costs around 1 million rubles and an average number of small clients of 50 people per day after reaching payback profit will be 170-250 thousand rubles per month.

Marketing plan and advertising

When opening, it is important to consider that best to launch in autumn, since in the summer most children will spend time on the playground (many shopping centers and stores build similar structures and provide the opportunity for children to play for free).

Additionally, you can organize entertainment events for children or for the family as a whole free of charge - this will attract more customers.

In order to increase the flow of visitors, first of all you need to come up with an interesting, sonorous name, a beautiful logo and a bright sign. In addition, you should print business cards or flyers and hand them out near the place where the game room is located.

A good idea would be to create a group on a social network in which various types of sweepstakes can be held. For example, an important source of income is holding children's parties. Accordingly, in one of the drawings the prize may be a free organization of an event for children.

Risk analysis

The main risks are related with the wrong choice of location: in particular, this may apply to the situation of placement in a shopping center, where there are several direct and indirect competitors, as well as the case when the room is located in a non-traffic area.

In the case of targeting a very narrow target audience (for example, children aged 5-6 years), the entrepreneur risks seriously reducing the profitability of the project and increasing the payback period.

Therefore, it is very important to purchase equipment and zone the space in such a way that staying in the room is interesting for both very young children and older children.

Thus, if you have a competent approach to organizing a children's playroom, you can quickly recoup costs and begin to receive a high level of profit. This business is not too complicated from an organizational point of view and is accessible to many people. One of the main conditions for success is having a love for children and a desire to develop in this area.

Working with children is both wonderful and responsible at the same time. Products and services for children are traditionally valued very highly, so any type of business in the field of education and development of the younger generation will be successful.

As a rule, parents are ready to fulfill all the wishes of their child, and do not spare money for this. However, it is important to remember that working with children requires special training, pedagogical and psychological skills.

The relevance of the development of this business

Receiving income from organizing a playroom for children is doubly pleasant: firstly, it is working with children, who bring positive emotions, and, secondly, this is a business in the entertainment industry, which also always involves having fun.

At present, with the rapid development of shopping centers and other public recreational places, maintaining a playroom for children can bring high and regular profits.

This type of income can be called passive, that is requiring moderate effort from the entrepreneur: it is enough to equip the playroom according to all the rules and hire staff to work with children. Many parents, keen on shopping, relaxing in cafes or visiting salons, are ready to pay for the entertainment and development of their child and peace of mind for several hours.

Variety of types and locations of game rooms

Before starting a project for a playroom for children, you should decide on its type and location, on which the success of the business to a large extent depends.

Options children's playrooms:

A playroom with various equipment and toys (mazes, slides, trampolines, cars, dolls, cubes, etc.). The best place is a shopping center, where parents can safely leave the baby and go shopping. The key to prosperity will be an intense flow of visitors, as well as discounts on rentals. It is better to locate the room near the entrance to the center in a cozy, safe place.
A children's corner with a small labyrinth and tables for creativity will be relevant in dental clinics, beauty salons, hairdressers, and banks. There is supposed to be a room for children in a “mini” format, since there may not be very many visitors in such places at the same time.
A play club for different age categories of children with several zones will become an important part of the cafe. While parents relax comfortably with a cup of tea or coffee, children get their share of entertainment. Kids can frolic in a cozy corner with small soft modules, preschoolers can draw and sculpt at tables, and teenagers can play computer or board games. Tea parties are organized in a separate area.

For shopping centers and cafes, this business is seasonal; in the cold season the number of visitors is higher than in the summer months. Dental clinics, beauty salons, hairdressers, and banks have a year-round flow of visitors.

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Sequence of registration and opening

This type of business activity must be registered as income-generating.

The preferred form here will be, which offers significant benefits, as well as an easy and inexpensive way of official registration.

The organization of the children's playroom complies with 92.7 (entertainment and recreation).

Registration of the company with the Pension Fund of the Russian Federation and other extra-budgetary funds will also be required. Profit accounting can be carried out by or through. Availability of a license There is no requirement for general educational work to maintain a children's playroom.

Room for a game room you can or. Each entrepreneur determines a convenient option for himself in accordance with his preferences and capabilities. If the room is located in a shopping center, cafe, etc., it is better to start a business in the autumn, since in the summer most children walk in open areas.

Organizing the playroom space

Primary requirements to the children's playroom:

Rules for choosing gaming equipment and equipment

Equipment set for a children's playroom will depend on the focus of the project on a specific age category or on the size of the room.

Suitable for children from 1 to 3 years old soft children's playroom, where all parts are made of printed material. This could be a corner in the common room, where there are tables for drawing, a dry pool with balls, a children's trampoline, textile houses, construction sets with large parts, soft puzzles and toys.

For children from 3 to 7 years old it is necessary place for drawing and sculpting made of plasticine with tables, chairs and other accessories for creativity. Easels and cabinets with the necessary materials will do. Some children will be interested in board or wall games, which also needs to be taken into account. A closet or shelf with bright educational books will complement the room.

Teenagers will be interested computer attractions and consoles, books, board or wall games, sets for creativity - drawing, modeling, handicrafts.

According to the size, cost and variety of equipment, can be distinguished types of small soft playroom and voluminous jungle for outdoor games with labyrinths and obstacles, tunnels, slides, ladders, ropes, etc. Kids will love the dry pool with plastic balls, which they can slide into, which is also useful for body massage. Soft inflatable trampolines and sports nets for jumping will also delight you.

Labyrinth Most often it is made to order, you can choose any size and configuration, as a rule, it is 15-20 sq. m. Trampolines They come in different sizes, the main requirement for them is the presence of safety fences. Size dry pool with plastic balls depends on the area of the room.

A good option would be to equip the room with various soft toys-modules.

Furniture for a children's playroom - tables, chairs for creativity, sofas and soft chairs for parents, cabinets for personal belongings, shelves for shoes, a table and chair for staff - must fit harmoniously into the interior, be bright, comfortable, and functional.

All toys, attractions and devices must be of high quality and tested, comply with international standards, GOSTs, be safe and not cause allergic reactions.

For an entrepreneur, it is obvious that the richer and more varied the room’s equipment, the more visitors can be attracted to the playground.

An overview of the work of the children's room is presented in the following video clip:

Thinking through the design of the premises, recruiting personnel

Game room design It is aimed at the age category of children under 7 years old, which means it should be bright, colorful, and eye-catching. In addition to classic children's stories on the theme of friendship, games, nature, plants, animals, insects, you can also depict fairy-tale characters, cartoon stories, and popular children's computer games. A creative solution would be complete stylization rooms for your favorite popular cartoons (Luntik and his friends, Fixiki, Smeshariki, etc.).

Room design should provide for division of premises into two main zones: active play and relaxation. The establishment's popularity will be increased by allocating additional space for celebrating birthdays, children's themed parties, tea parties and other events. Some children's playgrounds are divided into rooms by age categories, which is also quite justified. The design, first of all, must meet the convenience of children, be creative and functional.

Recruitment for a children's room is not an easy task. Typically, two people working in shifts are needed to look after children. The working day in the game room lasts from 9.00 to 21.00, and the main influx of visitors occurs from 16.00 to 21.00. At the same time, the employee must be able to not only organize leisure time for children, but also be able to keep track of 20-70 children at the same time, and prevent the children from getting injured or getting lost.

The main requirements for employees will be: no criminal record, undergoing periodic medical examinations and having a medical book, the ability to communicate with children and diversify their leisure time, attentiveness, responsibility and accuracy. Higher education in pedagogy or psychology is preferred, but not required. Suitable categories are young mothers, senior students of pedagogical universities, active retirees with a pedagogical education.

Main responsibilities Children's playroom employee:

Maintaining cleanliness and order in the premises (personally for an additional fee or with the help of cleaning company employees);
Monitoring the operation and serviceability of equipment, the availability of the required number of toys, books, and creative materials;
Ensuring the safety of children in the children's room;
Conducting playful and educational activities with children;
Introducing children to toys and equipment in the children's room.

The best monetary remuneration option for employees would be salary plus a certain percentage of revenue (usually 3-5%).

Marketing plan

Opening any commercial enterprise requires preliminary analysis relevant market segment. In this case, it is necessary to study the niche of children's entertainment in a particular city or locality. A carefully conducted marketing analysis will allow you to assess the feasibility of entering this business.

To do this, it is recommended to answer a number of questions:

What is the total population of the region;
What kind of entertainment is available for children and what age they are designed for;
Are there game rooms in the city, and what type, what is their target audience;
What is the pricing and marketing policy of establishments already existing in the region and their popularity among customers;
The level of income of the population and their purchasing power (to a large extent influences the development of the children's entertainment market).

This one is justified way to study the market: placing advertisements about the opening of a new children's playroom and waiting for a response to them. Based on the results, it may turn out that this market in the city is oversaturated and the entrepreneur needs to either change his activity profile or offer clients unique services and promotions.

Since starting a business organizing children's playrooms is not difficult, competition in this area is traditionally very high. This means that the entrepreneur is required to implement a flexible advertising and marketing policy in order to attract customers. Seasonal promotions, happy hours with various discounts, subscriptions for beloved customers, and a unique set of entertainment, educational and educational services will bring success. All this will allow you to differentiate yourself from your competitors and win the trust of young visitors and their parents. Of course, the very semantic content of the room, the quality and variety of equipment, toys, and creative materials also matter.

Security measures

It must be remembered that working with children brings not only joyful emotions, but also troubles and requires increased care, since the supervising employee is responsible before the law for the life and health of the children.

The children's playground must the following requirements must be met:

Financial part: costs, profit, payback

Basic costs the organization of a children's playroom depends, first of all, on its size and amount of equipment. Business plans for a room of 20-30 square meters. m with a labyrinth and a table for creativity and for a room over 70 sq. m. m with the installation of the gaming jungle will naturally differ. If in the first case no serious start-up capital is required, then the second option involves significant investments, which can be found, including through registration. However, the financial return from maintaining a large playground is disproportionately higher.

Let's consider rough financial plan for a children's playroom measuring 30 sq. m in a shopping center, in which up to 20 children can be present at the same time. 2 employees help organize leisure time.

From 30 to 70 children can visit the room per day.

Cost of 1 hour stay in the room for children from 3 years old: on weekdays - 80 rubles, on weekends and holidays - 150 rubles. Children under 3 years old can visit the room free of charge; an accompanying ticket for parents costs 30 rubles. Subscriptions and promotions are available.

: six months.

Business in the field of children's entertainment provides a stable income and at the same time brings joy, communication, and positive emotions. In playrooms, children are not only supervised, but also actively spend time with other children, play and develop. The main components of success for an entrepreneur will be organizing children's recreation according to all the rules, ensuring their safety, as well as conducting interesting entertainment and educational programs for kids.

An example of how a big kid works on an entertainment area is presented in this video:

Nowadays, in many cities, entertainment centers are very popular. Children's play complexes are no exception. The age of children does not mean that prices for their entertainment will be lower than for adults. Many parents spare no expense for the happiness and smile of their heirs, so this business is very promising. This article is intended to tell you how to open a children's entertainment center.

Competition in the field of children's entertainment is growing every year, but it is noted that the service market is still not oversaturated, and there is an abundance of clients. However, there are two serious points to keep in mind. The first is starting capital. To organize a medium-sized entertainment complex will require considerable investment. The second is the organization of order control.

In a business that is in any way connected with children, all safety rules must be observed. If something happens to a child on the territory of the entertainment complex, the consequences are expected to be extremely unpleasant: the owner will have to pay for the treatment of the victim and pay moral compensation for the harm caused.

Analyzing the market

First, to start a business, it is worth analyzing the area where the complex is planned to open. As mentioned above, such an institution is expensive, so it will not be possible to make it accessible to everyone. Otherwise, the children's play complex will not pay off.

Based on this, it is necessary to determine whether the residents of this locality will be able to afford this kind of vacation for their children. Statistics show that if the average salary in a city is below 12-15 thousand rubles, such a project in this place is not worth starting. Otherwise, the entertainment complex for children will be unclaimed.

However, the salary of residents is not the main criterion for making a decision. A more important point is the presence of competition. Based on the general information, a final decision can be made.

Register with the Federal Tax Service

First you will need to register as a legal entity. Registration of a legal entity takes place at the Federal Tax Service, where you will need to choose the organizational form of doing business and the form of taxation.

The recommended form for running this business is individual entrepreneur. Next, you will need to decide on OKVED codes (92.7 - other activities for organizing recreation and entertainment), register with the Pension Fund and other extra-budgetary funds. To work, you must purchase a cash register or strict reporting forms, which are subject to registration with the tax service.

To register this business, no special permits or licenses are required, but it is still worth studying the regulations related to the organization. You can, of course, use the Internet and study the regulatory framework, but it will be easier to contact the Rospotrebnadzor authorities and state fire supervision authorities.

Employees of these organizations will talk in full about the requirements of sanitation and fire safety, and the current regulatory framework. Cases involving children attract particularly close attention from regulatory authorities. If you fail to comply with all requirements, you will face a large fine.

Business plan is your assistant

In order to avoid making mistakes (mainly financial), you will need to develop a business plan for a children's play center. It will help you see from the outside the positive and negative sides of the proposed project, what will need to be invested in first, and what will need to be decided later. A business plan will answer basic questions. You will understand how to open a children's play center, where to start, and what this opening should ultimately lead to.

Selecting a room

In order for a children's play complex to bring joy to children and parents, as well as profit to the owner, you must first choose the right premises. This is one of the most important parts of the project. For such an establishment, both a separate room and a site in a shopping center are perfect.

The optimal size of the complex to accommodate all equipment should be at least 130 square meters. In large cities, the complex can be located in a residential area, while in small towns a more suitable option would be to place it in the center. Of course, high traffic will be a big plus for the establishment. If there is a kindergarten or school in the neighborhood, this can also have a positive effect on business.

What is better: a shopping center or a separate premises?

How can you decide whether to open an entertainment complex in a shopping center or in a separate room? Many people think that children's play complexes for shopping centers have greater traffic, and rent there is several times cheaper - this is a misconception.

It is assumed that children disturb parents while shopping, and they leave them in such complexes. The owners of shopping centers are happy about such business and offer low rents. Yet this is not so.

The average cost of children's holidays in the entertainment complex is about 500 rubles. Typically, trips there are planned and done for the children's enjoyment, so being located in a shopping center is not a particular advantage. In addition, large shopping centers have specially created children's rooms. Parents can leave their child there completely free of charge.

From the above we can conclude that a successful children's play complex can be located both in a shopping center and in a separate room.

We select equipment

The next step is to select equipment for the project. At the same time, the main task is to cover the age group as widely as possible. What will be interesting to children aged 5-7 years old will not appeal to 10-12 year olds at all. Therefore, when choosing equipment, you need to take into account the needs of different age groups - this will help increase the number of visitors to the establishment.

The set of equipment for a children's entertainment center usually includes: soft trampolines, multi-level game labyrinths, various game simulators, small rubber slides; sports equipment - balls, educational games and other things.

Some complexes have plasma TVs on which children can watch cartoons. The set can be supplemented with something new over time. The cost of equipment varies depending on the quality and manufacturer of the product.

A game labyrinth can cost approximately 400,000 rubles, and an inflatable trampoline can cost 100,000 or more. To begin with, it is recommended to purchase a minimum set, which will include one children's labyrinth (20 m2, about 200,000 rubles), a chair and table for an employee (about 10,000 rubles), lockers for clothes (about 800 rubles for 1 section). With further development of the business, equipment can be purchased.

When purchasing equipment, the main condition is the availability of documents confirming that the product is not dangerous for children and is made in accordance with all standards. The manufacturer is also obliged to organize assistance with installation, since the installation of the kit must be carried out in accordance with safety regulations. Please review the requirements carefully before installation.

We select personnel

One of the most important steps in organizing a business is recruiting personnel. There is a misconception that young girls are suitable for the position of teacher of such a complex. Only people with pedagogical education can cope with such responsibilities, since children can be very capricious.

The staff is responsible for the children and teenagers who are in the playroom, as well as for the equipment, ensuring compliance with the rules, order and cleanliness. The ideal option is people with pedagogical and medical education who are retired.

Payment for gaming complex services

There are various forms of payment for the services of the complex: hourly payment, one-time payment for entrance, subscriptions for a certain number of visits.

A 30-minute visit to such a room on weekdays will cost about 90 rubles; on weekends and holidays the price can be increased. Typically, in playrooms parents are allowed to accompany a child under 3 years of age free of charge; for accompanying older children a separate fee is charged (from 30 rubles). It will be necessary to set the maximum time the child can spend in the playroom.

An entertainment complex for children will make a profit depending on the season: when it gets colder outside, kids are often sent to such rooms; in the summer, on the contrary, they try to take them out of town, into fresh air, so you shouldn’t count on big profits in the summer months. Also on weekdays, visits will be larger after 6 o'clock, when parents pick up their children from kindergartens and go shopping, leaving their children in the playrooms. It would be more convenient to schedule the work from 9:00 to 21:00.

Main conclusions

To open a children's entertainment complex, about 1,500 million rubles will be required, and most of it will be spent on the purchase and installation of equipment. Such an establishment will be able to pay for itself within a year.

So, this article should help in resolving the issue of how to open a children's entertainment complex. A business plan will also help you with this.

The attractiveness of this type of business is due to several objective reasons: while visiting a shopping center, it will be convenient for parents to leave their kids under supervision while they calmly continue shopping. The second reason is the basic shortage of preschool institutions in the country. At the moment, the idea of opening a children's playroom is relevant and, with the right approach, will become very profitable for an entrepreneur.

Market analysis and competitiveness

A well-written business plan will help make this business effective and not waste money. Opening a children's playground cannot be called a highly profitable business: it will not pay off in a couple of months, but it will become an excellent business for the future. In addition, such an enterprise is stable, because the outflow of visitors is possible only in the summer, when children and their parents spend time in the fresh air.

So, it is important to clarify the following aspects:

Appropriate place. This is especially important for entrepreneurs living in a small town. It is necessary to select a site with the largest number of potential consumers of this entertainment.
Age group. Clearly decide on the least developed segment and focus on it. This will significantly reduce the influence of competitors on your entertainment center.
Availability of other game rooms nearby. The ideal option is their absence in the area. If such rooms exist, then you need to visit them. Goal: to find out the marketing component, pricing policy, as well as the target audience of the competitor.

Important! You can get more information about other sites by visiting one of them and asking its employees. This will make it possible to determine the popularity of the center, its workload (how long the child stays there) and various shortcomings in organizational matters.

It is recommended to use the experience of word of mouth. It is enough to place an ad on a social network linked to a locality and monitor the number of reviews received. There are calls and responses to advertising - the business is relevant. Otherwise, the market is already oversaturated with such proposals, and the project will not pay off.

Cost-effectiveness of a children's entertainment room

Before opening such an enterprise, you should draw up a business plan for a playroom for children with calculations: start-up capital, possible risks and probable profits in the future. As an example, we can take an entertainment room with an area of 30 m2, which can accommodate about 20 children. Setting up such an entertainment center will require about 300 thousand rubles. Costs include:

purchase of equipment - 180–200 thousand rubles;
wages to employees - from 50 thousand;
rent - 30–40 thousand;
opening an individual entrepreneur or registering a company - from 15 thousand.

Proper planning and good location of such a room will play a key role in business development. Preference should be given to places with large crowds of people: a shopping center, a cinema, a hypermarket, as well as various institutions. In some cases, even a residential area can be successful in terms of location and bring significant profit. For example, if there are no similar entertainments in the area.

Registration of activities

Unlike a kindergarten or development center, an entrepreneur will not need approval from government agencies or obtain a special license. This type of activity can be legalized in the following way:

Register as an individual entrepreneur or LLC. The first one is more profitable in this regard: less tax and a simpler registration process.
Get the OKVED code. In this case, “Other activities for organizing recreation and entertainment” under No. 92.7 is suitable.
Register with extra-budgetary funds, including PF.
Equip the premises in accordance with the requirements of Gospozhnadzor and Rospotrebnadzor.
Buy a cash register or use a strict reporting form.

The same rule applies to opening a children's cafe with a playroom, for example. However, then additional documents will be required. There are no official requirements for the conditions for organizing such rooms, and supervisory authorities will be guided by standard regulatory documents. There are several important rules regarding the creation of children's playrooms:

the site must have lighting and ventilation;
the room should be wet cleaned regularly;
employees are required to have medical records;
There should be no children with symptoms of acute respiratory infections, ARVI, etc. on the territory of the complex.

A fully completed and functioning entertainment center will bring a good profit to its owner. The main thing is to draw up a business plan, complete the documentation required by law, and have start-up capital. A well-designed project will allow you to successfully develop a business in the children's entertainment industry. You can take a competitive platform that has a good return on activity as an example.

Equipment purchase

It is important to properly organize the purchase of components for the operation of an entertaining children's room. The installation process of standard complexes can take about a week or two. If we are talking about an individual project from scratch - about a month. The target audience is children, which means the equipment must be safe. The best option is a professional manufacturing company. It is not recommended to save money by buying handicraft samples. It is better to choose a manufacturer based on the following criteria:

Availability of all certificates for manufactured products.
Website of the manufacturer's store with a catalog of offered copies.
Reputation of the manufacturing company in this market segment.

Advice! For greater safety, as well as to monitor the work of staff and the behavior of visitors, it is recommended to equip children's entertainment areas with video surveillance systems.

Choosing the right place

Location is one of the most important points, therefore, when developing a business plan for a children's playroom, this must be taken into account. The profitability of this business will depend on the correct location chosen. It is recommended to pay attention to 2 options:

Shopping mall. Everything is simple here: a large flow of people in a short period of time. Parents will be happy to leave their children to have fun while continuing their journey through the shopping center in peace. The owners of the shopping center understand this very well and provide free space to entrepreneurs who want to open a playroom for children. Rent can be discussed on individual terms. Usually this is 10-20% of the playground's profit.
Sleeping area of the city. A densely populated microdistrict in a metropolis with all its traffic jams and traffic is extremely inconvenient for residents who want to leave their children in the shopping center while shopping. A playground opened next to a residential building, school or kindergarten will be a good solution for individual entrepreneurs.

The area of the room is at least 30 square meters. This will accommodate about 20 children at once.
The room should be spacious, bright, with cosmetic repairs and a ventilation system.
In shopping centers, children's playgrounds should be located at the entrance. This will immediately attract the attention of parents and make them want to leave their child there.
In a residential area, the best option would be the first floor of the house.
It is better if there are toilets next to the rooms.

When choosing a room to rent, you should be guided by your own financial capabilities. The larger the area, the higher the payment. If the starting capital is small, it is better to start with an area of 20–30 square meters.

Benefits of a children's playroom

When drawing up a business project on an entertainment theme, you need to take into account the main factors described above. This will help you save money and avoid many mistakes at the initial stage of opening. The advantages of such a business include:

Stability and payback. This type of activity works for the future. The demand for entertainment rooms remains strong and growing. This is due to growing employment among the population, especially in megacities.
Fast start. Promotion does not require significant financial investments. The purchase and installation of equipment for sites can be entrusted to professional companies.
Lack of paperwork. To open such a center, you do not need a special permit or license to operate. It is enough to register yourself as an individual entrepreneur or LLC.
Significant demand. Many parents will only be happy with such a service. It's completely inexpensive and safe. A good alternative to a nanny or kindergarten.

To summarize, it can be noted: to run a business in children's entertainment rooms, it is enough to conduct a market analysis. You cannot do without a well-thought-out business plan that will indicate the necessary financial investments, as well as all kinds of risks. A successful choice of premises will have a positive impact on the profitability of the business, and a high-quality advertising campaign will speed up the promotion process. All that remains is to purchase equipment and hire efficient staff.

In this material:

It is worth drawing up a business plan for a children's playroom and starting a successful activity as an entrepreneur in order to make a solid profit. Today, this problem of organizing children's leisure is very relevant. This service is a promising idea for a profitable, stable business.

Business concept

The children's play complex is a place where kids and teenagers spend their leisure time. The opening of such complexes in a cinema, large supermarket or cafe in order to leave their baby there for a while has become a real salvation for many parents if they need to go away. In a specially equipped comfortable room, children and teenagers can have fun under the supervision of adults.

This business is stable. Only in the summer season does the demand for this service drop, since the main flow of clients leaves the city. Parents willingly leave their kids in the playroom while shopping. How to open a children's playroom to become a successful entrepreneur? Business profitability increases when the range of services expands. You can invite animators to hold birthdays and holidays in the entertainment center.

Advantages of such a business:

the services of such children's play complexes are affordable for any parent;
the implementation of this business project does not require significant start-up capital;
there are no problems with suppliers, accounts payable and receivable;
To provide such a popular service, specialized knowledge is not required;
the business is quickly profitable;
Even during the economic crisis, the demand for this popular service does not decrease.

The downsides of the business are minimal. At the initial stage, it will be very difficult for a newcomer with zero reputation, since solid competition arises due to high demand.

Business preparation stage

To start launching a project, it is necessary to assess the demand for the service and analyze the competition in this segment. Today, this niche in the field of children's entertainment has not been fully exploited. The current situation in this market segment must be carefully studied so that your investment in the entertainment business turns into income.

Legal aspects of business:

It is legally necessary to register your business activity. You can found a legal entity, create an LLC, or register as an individual entrepreneur in the field of entertainment and entertainment activities. The preferential tax scheme, in which 6% of profits are transferred to the state treasury, is the most profitable.
A strong documentation base should be at the core of your business. Authorized bodies have the right to conduct scheduled or unscheduled inspections. Such activities do not require licensing.
Before the full operation of your entertainment business begins, it is important to obtain a package of necessary permits and documents in a timely manner. SanPiN 2.4.1.3049-13 contains regulatory requirements for preschool organizations that must be met.
There are no special requirements for the level of education and qualifications of employees. Each employee of your entertainment center must have a medical record.
After your written request, specialists from the territorial department of Rospotrebnadzor and the fire inspectorate will inspect the premises in order to issue permitting documents or recommendations to the entrepreneur. The issue of fire safety is extremely important.

Renting premises is a crucial moment:

The successful location of the entertainment center is the main thing. Usually, such complexes are created at large shopping centers, the minimum area of which should be about 30 m².
It is necessary to conclude an agreement to rent the premises. The internal space must comply with the regulatory requirements of fire safety and Rospotrebnadzor. The bathroom must be located close to the playroom. So that parents have the opportunity to monitor their children, partitions or interior walls can be made of transparent material.
The room needs natural air circulation and there must be enough space for play equipment, so high ceilings are needed. There should be no drafts in the playroom. Ventilation and good lighting are necessary.
The production of children's play complexes can be ordered from specialists. There are certain requirements for the placement of gaming equipment. Within the framework of the national GOST R system, it is mandatory to obtain certificates of conformity for play area equipment for children. Safety is a fundamental requirement for your center's play equipment.

Starting a business

A business plan for a children's playroom is needed.

You can choose the direction of business:

A gaming club can reach a very large audience, from teenagers to children. When arranging such a room, you need to allocate several separate areas for children of different ages.
Children's corner in the form of a hairdresser or beauty salon. The target audience of such a game room will be girls who are interested in this type of leisure.
A children's playroom equipped with slides, labyrinths, a dry pool with balls, soft modules, cubes, ladders, and many different toys for boys and girls. This is the most profitable option for a children's corner, which is located in a large shopping center.

Game complex staff

Recruitment should be taken seriously. The best option would be to hire 2 employees. Students or pensioners can look after their children in the games room. They must be able to communicate with children and be responsible.

Calculation of business profitability

To start this entrepreneurial activity, start-up capital is required, so opening a game room from scratch will not be possible. For 180-200 thousand rubles you can buy 1 labyrinth, designed for 20 kids. It can be placed in a small room of 30 m². Up to 70 children can be invited at the same time to a 60 m² room where an attraction is installed, the price of which is 1 million rubles. Monthly expenses for wages and room maintenance in the first case will be about 50 thousand rubles, in the second - about 100 thousand rubles. The payback period in both cases will be about six months.

This business activity related to the provision of services for children is very profitable.

All obstacles can be successfully overcome if the implementation of a business idea for entertaining children is approached competently.

A children's playroom will become very profitable.

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