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How to open a tattoo parlor from scratch (sample business plan)

How in demand is a business plan for a tattoo parlor today? After all, this service is so specific that it seems that a competent business plan for a tattoo parlor is completely useless. Firstly, there are not so many such establishments in the cities of Russia to be a serious competitor. Secondly, most clients come to the salon for the first time and have no idea how the real “kingdom of tattoos” should look like and what is equipped with.

They say that beauty is a terrible force! That is why, in order to look good, all possible methods and tools are used. But there is one caveat: the concept of beauty is different for each person. For some, looking beautiful means doing a haircut, make-up, for someone to “pump up” biceps and chest, others - to dress in expensive clothes, others - dream of a tattoo.

A few years ago, tattoos were considered something shameful, they immediately guessed a person from "places not so remote." Today, tattoos have become almost commonplace, their popularity has grown so much that not only young people, but also people of "age" do not shy away from doing them.

And therefore, the question of how to open a tattoo parlor is now more relevant than ever among entrepreneurs.

Summary

This project is a business plan for a tattoo parlor with a payback period of one year.

Project goals:

creation of a highly profitable enterprise
organizing a stable profit
satisfaction of the market demand for tattoo, piercing, tattoo services

Project funding source: own funds or bank loan

Form of doing business: IP

The total cost of the project: 800 thousand rubles

Payback period: 1 year

Included in the calculations interest rate: 25 %

The total interest payments will be: 200 thousand rubles

The investor's income will be: 200 thousand rubles

Payments of loan funds and interest on the loan will begin from the first month of the project.

Main stages of project implementation

The beginning of the project implementation - immediately after the acceptance of the business plan by the Customer, or after receiving credit funds.

The main stages for the implementation of this project, the conditions and terms of their implementation are presented in Table No. 1:

Stages of the project	Deadlines
Conclusion of an investment agreement	1 month
Getting borrowed funds	1 month
Entering into the state register, registration in administrative and tax authorities	1 month
Location selection and design documentation	1-6 months
Purchase and installation of equipment	1 month
Recruitment	1 month
Carrying out a marketing campaign	1-24 months

General characteristics of the project (description of the company and services provided)

A tattoo parlor or tattoo salon is intended for tattooing the public, tattooing, removing old tattoos, and piercings. The three main components of a tattoo parlor business- This:

a room that meets certain medical standards, tk. all procedures are microsurgical operations on the skin;
professional equipment for the performance of the declared work;
tattoo masters.

The most inexpensive option for opening a tattoo parlor is to rent an apartment on the 1st floor of an apartment building, and hold a client reception in it. There are quite a lot of such "handicraft" workshops at present. But they all exist "at your own peril and risk", because Rospotrebnadzor imposes certain requirements on the maintenance of a tattoo parlor:

the presence of a separate entrance to the room;
washable walls, floors, and even ceilings in the treatment room;
the area of the 1st workplace must be at least 12 sq. meters.

Since in addition to the treatment room, there should be a dressing room and a toilet room in the tattoo studio, the total area should be at least 23-25 square meters. meters.

The most successful location of tattoo parlors is beauty salons (read how to open your own beauty salon), hairdressers (you can find out about opening a hairdresser), and fitness centers (read at this link). Basements and semi-basements are also suitable. It will be unprofitable for a novice entrepreneur to open a tattoo parlor in a separate building - rent will “eat up” all income, and there will be practically nothing left for business development.

Tattoo parlor services

How to open a tattoo parlor is what is called “half a question”. It is also necessary to carefully work out the register of services provided, depending on what qualifications the master working in the salon has (several masters). It could be:

applying permanent and temporary tattoos on various parts of the body (both colored and ordinary - black and blue);
piercing of various parts of the body;
tattooing of eyelids, lips, eyebrows;
"driving" the old drawing;
removal of an old tattoo (this procedure requires several sessions);

The latter type of service at the initial stage of the institution's operation may not be provided by a novice entrepreneur, constrained by funds. This is due to the rather high cost of the device for removing tattoos - an average of 130 to 200 thousand rubles.

In addition to these “traditional” types of services, tattoo parlor can also provide additional services:

tattoo technique training;
sale of special equipment for tattooing.

Target audience of the tattoo parlor

If even 15-20 years ago tattoos were applied mainly in correctional camps and by adherents of various informal movements and members of sects, today there are no age, gender or social restrictions. As there is no certain type of service that is not popular among customers.

For example, according to statistics, piercing, which is considered an adornment for young people, about 35% of all clients are made by women over the age of 30. As well as the services of permanent make-up, the female gender is predominantly used. You can learn how to correctly determine the target audience of your business at this link -.

Market analysis

In the past few years, the market for the provision of medical services (and tattooing refers specifically to medical procedures) has seen a steady upward trend in demand for the services of tattoo parlors, and, accordingly, the supply of these same services.

The distribution of the main services provided by tattoo parlors is approximately as follows:

tattooing - 50%;
tattooing - 30%;
piercing - 15%;
other services - 5%.

From these statistics it is clear which services should be given the main emphasis. At the same time, one must also take into account the fact that the services of a tattoo studio are a specific business. If in large cities from 300 thousand inhabitants there are no special biases regarding tattoos, then in smaller ones, not everyone can decide to get a tattoo.

Of course, the question of how to open a tattoo parlor is asked first of all by representatives of the same informal cultures that were discussed above, or by tattoo artists. But with the same success, the business plan of a tattoo parlor can be implemented by an ordinary layman who decides to try his hand at such an unusual business.

An important issue will also be the collection of various drawings and images for tattoos, as well as filling the portfolio of the salon. Currently, abstract tattoos that do not have a specific meaning, oriental hieroglyphs, and inscriptions in various languages are especially popular. But fashion changes almost every year, so the wider the range of work, the more popular the tattoo studio will be.

Marketing plan

The state of the competitive environment in the tattoo parlor business today is such that most small tattoo studios practically do not create any competition for each other. The few large tattoo centers are not a "serious" threat to those who decide to start this business or expand an existing one.

Tattoos are turning into a kind of culture. Now various festivals and exhibitions of body art are held - the art of painting on the body, competitions of tattoo artists. And the release of equipment for tattooing has risen, as they say, “on stream”.

Any business plan for a tattoo parlor should include a specific schedule. conducting marketing activities aimed at attracting customers to the tattoo studio. Among the many methods, the most effective bring:

distribution of leaflets, flyers, advertising booklets;
promotional days;
introduction of discount and bonus systems;
outdoor advertising on city streets (billboards, posters, etc.);
advertisements in specialized print and online publications, not only dedicated to the art of tattooing, but also of interest to the target audience of visitors to tattoo parlors;
creating your own Internet resource (website, group or community in social networks);
contextual and targeted advertising on the Internet.

When pricing, do not underestimate the cost of the services provided. Too low a price can scare the visitor, causing him to doubt the quality of the services provided. Having collected a solid portfolio, and having gained a certain fame, you can set prices even a little higher than those of competitors, thereby creating the image of a successful, and therefore providing quality services, tattoo parlor.

Production plan

All material resources that will be needed to open a tattoo parlor can be divided into four categories:

interior items, furniture - armchairs, chairs, tables, lockers for clothes in the locker room, etc.;
equipment for tattoo procedures - a table for a tattoo, a chair for a tattoo, tattoo machines, tattoo machines, a special armrest for tattooing, a tattoo removal machine, a piercing tool, room and instrument sterilizers;
office equipment for accounting - a laptop or computer, an MFP, a TV, a multimedia player to create a general inviting atmosphere in the cabin;
consumables - tattoo needles, disinfectants, disposable gloves, sheets, gowns, hats, masks, shoe covers, tattoo paints, etc.

Each item of tattoo equipment and office equipment must be purchased in a single copy (with the exception of armrests - you need two of them). Consumables are usually purchased once a week or once a month, depending on the flow of customers.

organizational plan

As mentioned above, the main character of the salon is the master. Applying tattoos. The personal qualities and characteristics of a specialist should in no way be criteria for his employment. It can be either a fragile girl in an expensive suit, or a huge bearded man in a bandana and shorts - if only the work was carried out at the highest level.

In addition to the tattoo artist, who can also combine the position of administrator and cashier of the salon, you will need an accountant and a cleaning lady who comes after the establishment closes. A specific studio work schedule can be established after the first few weeks of work. This will allow you to understand at what time there is the greatest customer traffic.

The best option for designing a tattoo parlor is IP. How to open an IP can be found in this. you will find information on how to choose the taxation regime for your business, and what taxes an individual entrepreneur pays in general.

OKVED codes for a tattoo parlor:
93.02 "Provision of services by hairdressers and beauty salons"
93.05 Provision of other personal services

The requirements for opening tattoo studios are similar to the criteria for beauty parlors, so you can find out information about this in the business plan of a beauty salon.

In general, according to all the rules, the entire person of the tattoo parlor must have personal medical books, and the tattoo artist must also have a secondary medical education. In fact, these are isolated cases.

Financial section

The beginning of the financial year of the tattoo parlor is in January. The main currency of the project is rubles.

The main taxes payable are shown in Table No. 2:

Type of tax	tax base	Period	Interest rate
income tax	Incoming profit	Month	20%
Property tax	Estimated value of the property	According to the payment schedule	2,2%
VAT	Added value	Month	18%
Income tax	payroll fund	Month	13%
Social payments	payroll fund	Month	34%

It is difficult for people of creative professions to organize a profitable business. One of the exceptions are body painters. How to open your tattoo parlor from scratch, what you need for this, how much money you have to invest, and what profit you can expect - all questions are answered by a detailed business plan.

The attitude towards tattoos in Russia has changed a lot over the past twenty years. If earlier tattoos indicated that a person belongs to the underworld, an informal movement or a military environment, now everyone applies drawings and inscriptions on the body. It became fashionable, technologies and materials improved, legal tattoo parlors appeared.

Business features

The tattoo business has a lot in common with beauty salons, but there are also nuances:

When applying a tattoo, damage to the skin occurs, which is fraught with infection and inflammation. Therefore, increased SES requirements are imposed on cleanliness, hygiene and disinfection in the salon, and the masters must have medical books.
If workers are admitted to the salon, then there are difficulties with official registration, since the legislation does not contain the profession of “tattoo master”.
As is the case with doctors, people prefer to go to a tattoo artist with a good reputation, often under the patronage of acquaintances or friends. It is very difficult for a novice entrepreneur who has been trained, but without work experience, to promote a business on their own - they will have to hire specialists with an established clientele.
A massive influx of clients in tattoo parlors is observed before the start of the summer season. During the hot months, tattoos are not recommended due to the negative effect of sunlight and high temperatures on the healing process.
Among professional craftsmen, there are customs and unwritten laws. A permanent tattoo is a painful procedure, the drawing remains for life, it is problematic to reduce it. Therefore, a specialist may refuse to work if he sees that the client has taken the choice of subject matter, the place of application lightly, or there are health problems.

The target audience of salons consists of young people under 40 years old, older people rarely decide to outrageous.

Business plan

Taking into account the specifics of the industry, a business plan for a tattoo parlor is drawn up with financial calculations:

choice of range of services;
rental of premises;
purchase of equipment;
business registration;
recruitment;
advertising;
calculation of starting investments, income and expenses.

Range of services

Basically, the masters offer the following services:

Drawing tattoos according to standard templates from catalogs and by individual order. There are black and white tattoos, colored, glowing in the dark, creating the illusion of volume, masking skin defects. Depending on the complexity of the work, the cost varies from 2000 rubles. up to 5000 rub. for an area the size of a pack of cigarettes.
Tattoo removal using laser technology. The most expensive service, costs from 50 rubles. per square centimeter.
Cosmetic tattoo (tattoo). It is done to save time or correct the shape of individual parts of the face - lips, eyelids, eyebrows, cheekbones. Cost - from 2000 rubles. up to 10,000 rubles
Piercing - piercing various parts of the body for insertion into the holes of jewelry. The cost of the puncture procedure - from 500 rubles. up to 2,500 rubles
Henna painting (mehendi or mehndi). This is not a tattoo, but temporary designs in an oriental style that disappear after about three weeks. The cost is about 600 rubles.

In addition to the standard set, you can hold master classes for those who want to learn how to make tattoos or henna drawings, sell piercing jewelry, and do body art.

room

When the list of services is determined, you can look for a room. A good option is a room with a functioning beauty salon, spa center or sports club. Assistance with these institutions will allow you not to delve into the complexity of the standards of the SES and other authorities, as well as attract customers from your landlords.

If you open a separate institution, then it is optimal to find non-residential premises on the ground floor of the house, which previously housed a hairdresser or dentistry. In this case, you also do not have to spend a lot of money on major repairs and communications. The area for accommodation does not matter much, although the center is preferable.

For the workplace of one master, 8-10 square meters are required. m. of space, plus a toilet, reception desk, storage room for tools and other materials. The more services it is planned to provide, the more space will be required - to equip workplaces, shop windows, equipment placement.

Finishing materials must be moisture resistant, the floor is tiled, as disinfection must be carried out after servicing each client. The room must be supplied with water supply, sewerage, heating, ventilation.

Equipment

Specialized tools and equipment have been developed for modern tattoo parlors. The most necessary items for work:

Tattoo machines. High-quality drawings are created by 3 types of machines - for outline, fill and shadows.
Tattoo machine.
Laser for tattoo removal. It costs from 150,000 rubles. up to 250,000 rubles, so the procedure is so expensive.
Chair for clients. It looks like a dental one, with the ability to change the height and inclination.
Autoclave. Used to sterilize instruments.
Lamp for room disinfection.
LED lamp. Tattoos require good light.

The salon must be furnished and office equipment purchased:

Chairs for staff.
Sofa or armchairs for waiting visitors.
Desk or reception desk.
Cabinets, racks for storing tools and materials.
Showcase for jewelry and accessories.
A computer for keeping records and storing a portfolio of orders in electronic form.
Camera.
MFP (printer, scanner, copier).

The following consumables are used in the tattoo parlor:

needles and paints;
henna brushes;
stencils;
preparations for disinfection and anesthesia;
gloves, masks, shoe covers;
capes, aprons, napkins;
stationery;
catalogs with sketches of tattoos.

At this point in the business plan, experts do not recommend saving. It is better to purchase high-quality equipment and materials to eliminate the possibility of injury and infection.

Here you can download for free as a sample.

Registration

When the preparatory work on the premises is completed, before opening a tattoo parlor, it is necessary to officially register the business. The best option for the owner is to become an individual entrepreneur. Then you need to submit documents to the tax office, select OKVED and a simplified taxation system.

To open a salon, you need to get a license, because the licensing system classifies tattooing as a medical service. To do this, you need to collect a package of documents:

Permission from the city administration to work in the rented premises.
Permission from Rosportebnadzor.
Permission from Rospozharnadzor.
Medical license from Roszdravnadzor.

All employees of the enterprise must have medical books, disinfection of the premises and sterilization of instruments are recorded in a special journal. Documentation takes from 3 to 6 months.

Staff

If the owner of the tattoo parlor is not a tattoo artist himself, then finding a good master will be problematic. As a rule, specialists with extensive experience, reputation and client base work for themselves.

Tattooing is a peculiar area, with many traditions and features. A beginner has to study for a long time not only the stuffing technique, but also anatomy, to study the properties of materials and medicines. Ideally, you need to have a secondary medical and artistic education.

There are several ways to attract a master to your institution:

Offer a legal position, an official salary and a percentage of the proceeds to a tattoo artist who works at home.
Hire a part-time specialist from a competing firm.
Pay for the training of a beginner tattoo artist.

It is not so difficult to find employees to perform tattooing, piercing, mehendi painting. Large salons also hire a medical professional to examine customers, disinfect and sanitize instruments.

In addition to the main staff, an administrator, an accountant and a cleaner are needed. These functions at the project launch stage can be performed by the entrepreneur himself to save money on wages.

The amount of remuneration depends directly on the qualifications of the specialist. A tattoo artist with a name works for half the cost of the order, the rest of the masters take 20-30%, other staff receive a flat rate.

There are very few casual visitors in tattoo parlors, so a large amount will have to be invested in a variety of advertising.

At the stage of decorating the premises, you need to order an attractive sign, come up with an original name for the salon, and install signs. When the salon is ready for opening, you need to notify the largest possible audience about this event using:

Announcements in the press, media, transport, on the street.
Business cards and booklets.
Stretch marks, citylights, billboards.

The site needs to be given special attention, to place not only a list of services with prices and photos, but also important information. For example, how to properly care for a tattoo, how to choose a pattern, advice from tattoo artists and fans. A section with customer reviews and samples of work will also be useful.

Participation in festivals, exhibitions and other events related to the tattoo theme will help spread information about the business. In the future, you can provide discounts on services to regular customers, organize master classes and training courses.

Video: how much does it cost to open a tattoo parlor?

Economic calculations

To determine how much it costs to open a tattoo parlor, you need to make an estimate of the main investments in the business. Planning future income and expenses will allow you to calculate the profitability and profitability of the project.

Investments in the launch of the project are:

The wider the range of services provided by the salon, the higher the cost of investments, mainly in equipment.

Fixed monthly expenses of the enterprise:

The revenue and success of the salon depends on the professionalism of the tattoo artist. If an entrepreneur hires a well-known specialist and organizes an advertising campaign, then in the first month of operation, the institution will receive income that will cover current expenses. If you have to attract new customers, then the payback period can reach 3 years.

The average monthly income of a promoted salon with a sales department is about 300,000 rubles, profitability is at the level of 30%.

It is profitable to open a tattoo parlor for a master with a high level of qualification, and if you invest in advertising and business expansion, then the success of the project is guaranteed.

A rather specific, but profitable business is tattooing. Despite the fact that the “thug romance” of the 90s has already gone out of fashion, the popularity of tattoos is not falling, but rather growing. Moreover, both men and women apply images to their skin. Do you want to know how to open a tattoo parlor And how much can you earn on it? Check out our article!

Market research

Practice shows that there is no serious competition in the tattoo business. In small and medium-sized cities, there are usually no salons at all - they usually have 1-2 craftsmen working at home. Several salons can work in millionaires, but they absolutely do not interfere with each other.

Tattoo parlor brings good profit with minimal investment

Target audience: men and women aged 18 to 35 years. Every 10 clients will return to your salon for a new tattoo. Also, every 10 client will ask her to bring it out or remake it into something more relevant.

Registration

Unfortunately, there is no separate code for a tattoo parlor in Russian legislation. Therefore, you will need to register with the tax office as an individual entrepreneur. Then you will need to obtain permission to the treatment room. Fortunately, medical education is not needed for this, although it will not hurt. We recommend that you sign up for nursing courses - they only take a couple of months. You can also immediately get trained as a tattoo artist if you want to deal with drawing drawings on your own or fully understand the process. The average cost of this course is about 30 thousand rubles.

room

Requirements for the premises for a tattoo parlor are not very high. It is necessary that it has a separate entrance, water, sewerage and exhaust, walls and floors are finished with a washable coating, and an employee has at least 12 m2 of usable area. The normal size for a salon is a room of 35-40 m2. The location of the salon does not play a big role. No need to choose the central streets with expensive rent - a sleeping area is quite suitable for you. It is desirable that a gym, a beauty salon or a fitness center be located nearby - clients often come from these establishments.

Don't skimp on equipment - you want the best

Equipment

If you are planning to seriously engage in business, then you will need professional equipment. You will need to purchase:

Special table for tattooing — 15,000 rubles.
Armrests for the table — 10 000 rubles.
Machines for tattooing in the amount of 2 pieces - 35,000.
Special room disinfectant — 10,000 rubles.
A set of paints for the first month of work — 8,000 rubles.
Specialized set for piercing — 12 000 rub.
Makeup device — 18,000 rubles
Hygiene products, disinfectants — 15,000 rubles.

We also recommend that you purchase a tattoo removal device. This is a modern laser machine, which costs about 400,000 rubles. If at first there is not enough money, then you can buy it later. This installation very often makes up to 50% profit for the salon.

Finding Clients

You need to declare yourself at least a month before the opening. All means are suitable for this: classic outdoor advertising in the form of leaflets, posters, streamers and signs; advertising on forums, social networks and bulletin boards; advertising in newspapers and mass media. Be sure to create your pages on social networks or even a full-fledged website. Regularly update information on them, post photos of the work done, talk about promotions and discounts.

Basically, that's all what you need to open a tattoo parlor. Also, you will probably need another master - he will replace you or work independently if a second salon opens.

Note:in the tattoo parlor you can do piercings, braid African braids, apply permanent makeup. This will expand the list of your customers by at least 2 times.

Profitability

The total amount of investments in this business usually does not exceed 200,000 rubles. In order for the salon to pay off, it should be visited by about 5 people per day. This is quite a real figure even for a small town.

A serious tattoo can drag on 100 or more thousand rubles

Now let's see how much you can earn.

A tattoo the size of a matchbox costs about 1,000 rubles.
A tattoo the size of a cigarette pack will cost 2,000.
Interruption of an existing tattoo with correction costs 3-4 thousand.
Tattoo correction - from 2.5 thousand.
Piercing - 500-1000 rubles, depending on the zone.
Permanent make-up of lips, eyelids, eyebrows - 5-7 thousand.
Tattoo removal - 250 rubles per centimeter.

The expenditure side is not very large. For rent and a communal apartment you will need to pay about 40 thousand per month, consumables will pull another 10-15 thousand per month. The second master usually works on a piece-rate basis, receiving 30-40% of the proceeds.

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The history of the tattoo

The art of drawing images on the body has been popular since ancient times. There is an opinion that the ancient Egyptians knew how to paint the body with patterns between the 26th and 28th centuries BC. That is, as soon as a person began to walk straight and learned how to create elementary tools, he mastered the art of applying images to the body. But in ancient times, painting on the body had a completely different meaning than a modern tattoo. In the days of our ancestors, tattoos denoted belonging to a particular tribe, social group, occupation.

Ancient people believed that a tattoo on the body warns them against diseases, evil eye, brings good luck, helps to find love. Drawings on the body were popular exclusively among pagans, Christians had a negative attitude towards such paintings, they believed that the body should remain as it was created by the Lord.

Times are changing and with them people have new hobbies and passions, fashion and society dictate their own rules, impose certain standards. But modern people are increasingly dreaming of standing out from the crowd, and an original tattoo on the body can help them in this. Not so long ago, a tattoo was associated in people with a prison stigma. But today, a tattoo and a tattoo have nothing in common. A colorful drawing or inscription on the body only emphasizes the individuality of a person. Therefore, the demand for tattoos, and, accordingly, for the services of salons, is quite large.

A tattoo parlor is an institution that provides body painting, tattoo removal, and more. As a rule, in tattoo parlors, visitors are offered not only standard services, but also, for example, piercing, temporary henna tattoos and other cosmetic services.

Business plan for a tattoo parlor

Drawing up a detailed business plan for a tattoo parlor will help you correctly calculate the costs of implementing a business idea. In addition, it will allow to determine the approximate payback period of the project and the amount of expected profit.

Advantages and disadvantages of starting a tattoo parlor business

Great demand for the service. The popularity of tattoos is only increasing every year. Therefore, it made sense to believe that opening a tattoo parlor would become a profitable way to earn money.
High price. Getting a quality tattoo in a good salon is not cheap. But, despite this, people are increasingly thinking about the hygiene of the procedure, the sterility of instruments during tattooing. Therefore, most customers prefer proven masters and reputable salons that provide certain guarantees of the quality of the applied pattern and the sterility of the procedure.
Additional services. You can earn money not only by getting tattoos on the body, but also by other additional services that we mentioned above (piercing, tattooing). If funds allow, you can open your own beauty salon.
Competition. The main disadvantage in opening a tattoo parlor as a business is the high competition in this field of activity. For this beginner, it will be quite difficult at the initial stage to open a tattoo parlor from scratch. You will need a lot of money. But if you are a tattoo artist, then it is quite possible to open your own business from home. Over time, having earned money and gained authority, you can open a full-fledged tattoo parlor.

Open a tattoo parlor business plan. How to open a tattoo parlor from scratch. Paperwork, business requirements

How to open a tattoo parlor from scratch (sample business plan)

Summary

Main stages of project implementation

General characteristics of the project (description of the company and services provided)

Tattoo parlor services

Target audience of the tattoo parlor

Market analysis

Marketing plan

Production plan

organizational plan

Financial section

Business features

Business plan

Range of services

room

Equipment

Registration

Staff

Economic calculations

Market research

Registration

room

Equipment

Finding Clients

Profitability

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